The boom of the ultra-luxury automotive market in Canada's major urban centres has captured Aston Martin CEO Andy Palmer's attention
The upcoming Aston Martin AM-RB 001 hypercar has a Canadian connection in Multimatic, but Vice President of Engineering Larry Holt says his company's role is more supplier than technical partner.
Some say a low-volume automaker like Aston Martin cannot survive without being bought out by a large automaker, but CEO Andy Palmer begs to differ.
Events such as the Canadian International Auto Show (CIAS), Feb. 17-26, are not dying. They simply have to adjust to new realities.
Aston Martin revealed its AM-RB 001 hypercar to the world Thursday, on the doorstep of its Canadian partner Multimatic, which is supplying the low-slung supercar's carbon-fibre tub.