Ford's success with its V-6 EcoBoost engines has proved that V-8 engines aren't necessarily the default choice for pickup buyers. The question now is: How low can you go?
A flurry of new and redesigned full-size pickups entering the Canadian market, combined with more midsize trucks and offerings from Japan-based automakers, will widen the battlefront for market share in one of the industry's hottest, most profitable segments.
With an eye on brands such as Jeep and off-road enthusiasts, GMC will introduce AT4 variants across its lineup. Like the Denali subbrand, the AT4 lineup is expected to be priced higher than standard GMC models and generate fatter profits.
GM is aiming to differentiate the 2019 GMC Sierra from the competition -- and from its Chevy Silverado sibling -- through additional luxury amenities and technologies that the automaker calls segment-leading. It all starts with the tailgate.
The face of the redesigned 2019 GMC Sierra will feature evolutionary signature U-shaped LED headlights and more prominent taillights, according to teaser images the brand released on social media.
GM Canada will indeed assemble the GMC Sierra and Chevrolet Silverado at its Oshawa plant, but they won't be the redesigned 2019 models. Instead, it will produce the current models into 2018.
The Chevrolet Silverado will be sleeker, more aerodynamic and available in more trim lines, with expanded powertrain options and functionality, for 2019. GM introduced the 2019 Silverado LT Trailboss on Saturday in Texas.
GM plans to use carbon fibre for the beds of its redesigned full-size pickups to improve performance and reduce weight. Carbon fibre is considerably stronger and lighter than steel and aluminum, but it's more expensive.
The 2019 GMC Sierra 1500 will receive a more sculpted grille, a smoother body and the brand's new signature LED running lights. Spy photographers caught the redesigned pickup testing on public streets with very little camouflage, providing the best look yet at the truck.