The launch of two new advanced-driving programs in Canada suggests a growing trend in using experiential marketing to help sell performance and luxury vehicles.
Mercedes-Benz Canada and Live Nation Canada have struck a three-year deal to provide premium concert tickets to the automaker's customers and dealers as a way to set itself apart from other luxury brands.
Mercedes-Benz is recalling 10,930 cars and SUVs in Canada to fix safety problems, including airbags that may not inflate and a potential loss of steering.
The Mercedes-Benz S-class sedan is undergoing changes for the 2018 model year, including a range of new engines to be available in Canada.
AutoCanada Inc. has agreed to buy Mercedes-Benz Rive-Sud near Montreal, giving the country's largest publicly traded dealership group its first Mercedes franchise.
Even the most bullish don't think Tesla can sell half a million electric cars next year. But it's still important to understand the lofty targets Elon Musk is setting, and some of the crafty ways he's trying to make it happen.