Mitsubishi Canada's 93 dealerships will undergo renovations as part of the parent company's global strategy, even though some Canadian stores already complied with a similar program as recently as November 2017.
Mitsubishi Canada, coming off two consecutive years of sales growth, has hired a former Volkswagen executive to oversee three newly added regional managers while expanding its national headquarters in Mississauga, Ont.
Former Nissan and Chrysler executive Fred Diaz will be put in charge of Mitsubishi's North American operations, the latest step in the Renault Nissan Alliance's plan to revive the small Japanese brand. Diaz, 52, will become North American president and CEO, succeeding Ryujiro Kobashi, who will return to Mitsubishi's headquarters in Japan.
The head of public relations for Mitsubishi Motor Sales of Canada for the past six years is retiring after 35 years in the Canadian automotive and aerospace industries.
Mitsubishi Motors Canada has set some lofty goals for growth — including expansion of the dealer network — over the next three years. The brand's Canadian chief, Tony Laframboise, says they can be met.
The first shipment of the 2018 Mitsubishi Outlander PHEVs for Canadian sale have arrived at the Port of Vancouver and will go on sale in showrooms in B.C. first.
Carlos Ghosn has big visions for the growth of the Renault-Nissan-Mitsubishi Alliance. And to make it happen, he knows he must lean on parts suppliers like never before.
Mitsubishi Motors Corp. is recalling 161,167 vehicles in Canada and the U.S. because electric relays can cause the engine to stall or overheat.