HGrégoire is spending $35 million to add two new-vehicle dealerships in Quebec, including a new Mitsubishi store, built from the ground up.
Dubbed the “10-10-10” campaign, Mitsubishi is offering a 10-year bumper-to-bumper warranty and 10 years of roadside assistance to complement its existing 10-year/160,000-kilometre powertrain warranty.
Nissan Canada Finance will become Mitsubishi Canada's captive financing partner for vehicle leasing and loan services in “hopes that the new financing arm will attract more buyers."
The Mitsubishi Lancer will live a little longer in Canada than in the United States due, in part, to historically stronger sales north of the border.
Canadian-born Tony Laframboise is the new president of Mitsubishi Motor Sales of Canada, a change that's part of a bigger executive overhaul at Nissan Motor Corp.
Mitsubishi will kick off its long-promised product revival with a new compact crossover dubbed the Eclipse Cross, slated to hit the Canadian market in 2018.
A new production-ready tall wagon developed from one of three recent Mitsubishi concept cars will debut at the Geneva International Motor Show in spring of 2017.
Nissan, Renault and Mitsubishi will combine their electric vehicle platforms to reduce prices down to levels comparable to conventional gasoline cars, the Nikkei newspaper said