Much like fans, Nissan can't seem to get enough of Star Wars. The automaker has partnered again with Walt Disney's Lucasfilm Ltd. for an out-of-this-world marketing campaign in Canada and the U.S.
Nissan, looking to further capitalize on the crossover craze, is adding the Kicks as a gateway to the brand's light truck lineup. With the Kicks, Nissan will join Fiat with two entries in the subcompact crossover segment.
Carlos Ghosn has big visions for the growth of the Renault-Nissan-Mitsubishi Alliance. And to make it happen, he knows he must lean on parts suppliers like never before.
When the next-generation Infiniti QX50 crossover arrives next year as a 2019 model, it will be powered by a 2.0-litre turbocharged four-cylinder engine introducing a technology never seen before in a regular production vehicle: variable compression.
Nissan is recalling Infiniti vehicles in Canada because an electrical problem could cause airbags to deploy.
Nissan has shaken up its North American management team by giving more responsibility to Nissan Canada President Joni Paiva and naming Dan Mohnke the new top U.S. sales and marketing executive.
Dealer group HGregoire added its first luxury dealership in Quebec by spending nearly $23 million to buy an Infiniti outlet in Laval.
Nissan will tout its electric ambitions at this month's Tokyo Motor Show with a new concept car alongside a sporty version of its just-unveiled next-generation Leaf EV.
ALBI Nissan in Mont-Tremblant, Que., marks the automaker's 200th store in Canada. Ken Hearn, the automaker's director of dealer network development, said Nissan's expansion is “strategic,” not over-aggressive.
New Infiniti Canada boss Adam Paterson will lean heavily on his marketing skills as he tries to carve out a bigger piece of the market for Nissan's luxury brand.
Nissan's Leaf may be the world's best-selling electric vehicle. But the automaker is pitching the second generation, which goes on sale in Canada in early 2018, as all that and much more.
Nissan Canada has promoted a Canadian, Adam Paterson, to steer its expanding Infiniti luxury brand. Meanwhile, the outgoing chief has been promoted to the top spot in Australia.