The launch of two new advanced-driving programs in Canada suggests a growing trend in using experiential marketing to help sell performance and luxury vehicles.
Alexander Pollich, president and CEO of Porsche Cars Canada, says his company is ready for change and, in fact, has been preparing for it for years.
The Policaro Automotive Family's newly-minted Motorsport Division couldn't have made a better entry in top-level motor racing when its Porsche Centre Oakville-backed 911 GT3 R took a surprise win in the GTD class at the Rolex 24 at Daytona endurance race Jan. 29.
November sales were up in Canada for a strong majority of automakers, including double-digit gains by General Motors, Ford, Nissan/Infiniti and Porsche.
PARIS/FRANKFURT (Bloomberg) -- Volkswagen AG has reached an agreement with U.S. environmental regulators to fix or buy back around 80,000 Audi, VW and Porsche vehicles with tainted 3.0-litre diesel engines, nearing a resolution on a key aspect of the emissions-cheating scandal, people familiar with the discussions told Bloomberg.
The latest version of Porsche Communication Management, with Porsche Connect, appears on the 2017 Panamera sedan and features, among other things, the ability to check on the car from an Apple Watch.
Automaker-sponsored programs on some level exist at the intersection of civic-mindedness and business self-interest.