The new Ascent, which will have slightly different trims in Canada, launches Subaru back into the hotly contested three-row crossover segment, one the brand hasn't been able to tap since its ill-fated Tribeca went away in 2014.
Subaru profits tumbled in the latest quarter on rising U.S. incentives and a one-time charge related to the bankruptcy of airbag maker Takata. Canadian sales climbed 9.1 per cent to during the latest fiscal quarter.
Subaru is doubling down on the Legacy sedan, aiming to gain market share as buyer appetite for midsize family cars shrinks.
Automakers sold 187,266 new vehicles in Canada in September, good for a 7.7 per cent increase from the same month last year. The industry is on track to top a record two million sales for the entire year.
Subaru Canada said on Friday that limited-edition models of the WRX STI and BRZ will be available in Canada in early 2018.
Subaru's second-generation Crosstrek will have a base price of $25,420, lower than the outgoing 2017 model, and it's expected to be in Canadian dealerships at the beginning of July.
The 2018 Subaru Forester will start at $25,995, before taxes and fees, and should be in Canadian showrooms any day now, the automaker says.
Subaru's market share in Canada has increased to 2.6 per cent from 2.4 per cent in the last 12 months. Analyst Dennis DesRosiers calls the automaker "truly one of the all-stars in our industry."
Two Toyotas have swept the Automobile Journalists Association of Canada's 2017 “green” vehicle awards.