Despite six consecutive years of growth in Canada, which has recently surpassed Australia as the third-largest market for Subaru, the automaker still hasn't reached its true potential here, experts say.
While Ford's slow-selling Fusion sedan will fade into history, the name is expected to live on in a sport wagon being developed to challenge Subaru's popular Outback, people familiar with the automaker's plans told Bloomberg.
Subaru has been operating without a three-row crossover since it killed off the Tribeca in 2014. The new Ascent — to be sold only in Canada and the United States — plugs the hole.
Subaru profits declined in the latest quarter amid troubles in North America and falling sales at home, where the company was engulfed in a faulty vehicle inspection scandal.
How did Subaru approach the redesign of one of its key components in the Forester, its most popular vehicle in Canada? By not being afraid.
The latest model to join the Subaru Global Platform will debut this month, and it's a notable nameplate: the Forester, just a year removed from being the 2017 Canadian Utility Vehicle of the Year.
Subaru Corp. named North America Chairman and CEO Tomomi Nakamura its new global president in one of several management changes made Friday. Subaru Canada CEO Yasushi Enami will not report to him.
The new Ascent, which will have slightly different trims in Canada, launches Subaru back into the hotly contested three-row crossover segment, one the brand hasn't been able to tap since its ill-fated Tribeca went away in 2014.
Subaru profits tumbled in the latest quarter on rising U.S. incentives and a one-time charge related to the bankruptcy of airbag maker Takata. Canadian sales climbed 9.1 per cent to during the latest fiscal quarter.
Subaru is doubling down on the Legacy sedan, aiming to gain market share as buyer appetite for midsize family cars shrinks.
Automakers sold 187,266 new vehicles in Canada in September, good for a 7.7 per cent increase from the same month last year. The industry is on track to top a record two million sales for the entire year.