Acura's split-screen personality has purposeMon, 17, Apr 2017
How Acura built its new TV campaign for mobileWed, 12, Apr 2017
Acura adds A Spec trim to freshened TLXWed, 12, Apr 2017
Acura is doubling down on its sedan-based reinvention with the release of the 2018 TLX. The freshening of Acura's midsize sedan is aimed at juicing consumer interest in the car and the brand amid declining sales for both.
Acura pulls American Honda down in MarchMon, 03, Apr 2017
U.S. sales at American Honda dipped slightly in March, ending the month with a 0.7 percent decline to 137,227 vehicles, as weak car demand and losses at Acura Division continued to pull down the automaker's fortunes.
Acura thinks small on its big hybridSun, 02, Apr 2017
AutoNews Now: China's Tencent buys 5% of TeslaTue, 28, Mar 2017
Premium brands jump into mobile madnessMon, 13, Mar 2017
Honda crossovers set pace in march to February recordWed, 01, Mar 2017
You didn't build that. But you helped.Mon, 27, Feb 2017
Acura lands jersey sponsorship deal with Columbus Crew soccer clubFri, 24, Feb 2017
Acura will be the official jersey sponsor and automotive partner for Major League Soccer's Columbus Crew. The deal calls for the Acura logo to appear on the front of Crew jerseys for the next three seasons.
Honda's Mendel to retire April 1; Conrad gets top roleTue, 21, Feb 2017
John Mendel, an auto industry veteran who steered Honda and Acura through the Takata airbag crisis, is retiring as executive vice president of American Honda's auto divisions, effective April 1. His duties will be taken over by Jeff Conrad, general manager of the Honda division.