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VW tries CEO bull sessions to engage workers; A job for an outsider?; How Aston is shaking, stirring up marketing - without James Bond; NAFTA tough-talk time.
As Aston Martin transforms itself from a low-volume builder of just a few grand touring models into a high-end purveyor of supercars, it's changing its marketing to match.
By the mid-2020s, every model in Aston Martin's lineup — all series production cars — will be hybrids or electric vehicles.
Simon Sproule will retain his global CMO responsibilities Aston Martin, following the double-duty pattern favored by CEO Andy Palmer.
Aston Martin plans to transition to hybrids and electric vehicles in the coming years, CEO Andy Palmer told The Financial Times.
A potential blow to Aug. U.S. sales; Floods shutter FCA plant in Canada; Aston plans all EV, hybrid lineup; Uber ends tracking program; Toyota invests in Grab; Honda's mysterious clock quirk.
Aston Martin says it is trying to boost its market share in the U.S. and Japan to mitigate against any risks from Brexit, which could add costs and delays to sales to the EU.
Aston Martin, seeking to put a bespoke exclamation point on its aging Vanquish supercar lineup, will build a run of limited-edition Zagato-bodied cars that includes a speedster and shooting brake version.
From BMW Z4 to a $20M Aston: A peek at the posh products of Pebble; GM thwarts settlement; Charlottesville: Reactions from GM, Dana, Ford; Nissan Leaf road show.
It turns out that the 2015 Aston Martin DB10 built purely for the James Bond film Spectre was a sneak preview of the new Vantage sports car.
The $129,000 EMotion EV -- due out in 2019 -- is touted as having a top speed of 161 mph, a more than 400-mile electric range and rapid-charging capabilities of 125 miles in 9 minutes.
Aston Martin's partnership with Daimler moved closer with the launch of the DB11 V-8. It is the first Aston to use the 4.0-liter turbocharged engine developed by Daimler's AMG performance arm.
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