The fallout from Volkswagen's diesel emissions scandal has left the automaker in an awkward spot: It must now fund an ad campaign pushing electric vehicle awareness that highlights competitors' products.
Paced by declines at Ford, the Japan 3, General Motors and Hyundai-Kia, light-vehicle sales fell in July as the auto industry lost speed going into the second half of a year projected to be weaker than the robust first six months. The SAAR fell to 16.73 million, in line with projections. Light-truck demand rose while car deliveries skidded 18 percent.
Combined U.S. sales at Hyundai Motor America and Kia Motors fell 5.1 percent to 104,864 in July, with retail sales at Hyundai rising slightly to counter a sharp 51 percent drop in combined fleet deliveries at the Hyundai and Genesis brands.
Genesis, for the first time, topped J.D. Power's annual study of new-vehicle appeal, nudging past Porsche, while Mitsubishi, Dodge, Jeep, GMC and Toyota posted the biggest improvements. Chevrolet and GMC tied for top-ranked nonluxury brand.