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Columnists

KEITH CRAIN

It never is their fault

To sell new vehicles successfully in this country, you need a great line of desirable products that are priced right and backed by clever marketing.

CHRISTIAAN HETZNER

M-B's 'crazy' idea revived Alabama

Twenty years after Mercedes took the big risk of building an SUV in Alabama, it is underscoring that decision with a $1 billion investment.

CHRISTIAAN HETZNER

Loss of marketing exec stings at Opel

Tina Mueller was a bright spot in Opel's management, having revived what was perceived to be a bankrupt brand in Germany.

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MORE COLUMNIST NEWS EDITORIALS BLOGS
Best deal: Everybody wins

At the Best Dealerships To Work For, the cry "I got a great deal!" comes from the employees who know they have a sweet deal from their employers. It's a win-win.

COMMENTARY: Keith Crain
Are they betting the farm?

Despite the red flags -- and there are more than a few -- car companies are pursuing electrification. This even without a market to support their efforts and investments.

COMMENTARY: Jesse Snyder
A post-storm lesson in working smart

Houstonians and other Texans simply skipped the traditional post-hurricane sales lull and rushed to dealerships to replace flooded-out rides in September, sparking 2017's first monthly U.S. auto sales gain.

COMMENTARY: Keith Crain
Let consumers decide on EVs

For EVs to be successful, the public is going to have to want to buy them in much larger quantities than today. Governments can't make that happen by fiat.

Ratan Tata moves to secure his JLR prize

Ratan Tata's move to consolidate power at Tata Sons and secure ownership of Jaguar Land Rover looks like one of those boring shareholder resolutions that would go unremarked upon in an ordinary, closely held firm. But Tata Sons isn't a regular company.

COMMENTARY: Keith Crain
Diesel: Whose fault is it?

The diesel disaster, made public two years ago today, has done more to move electric cars front and center than anything I can imagine

COMMENTARY: Keith Crain
Don't get stuck with bad cars

Never in the history of the auto industry in this country has a natural disaster caused as much devastation to car dealers as the hurricane that struck Houston. Now the industry will have to figure out what to do with a massive number of flood-damaged vehicles.

GUEST COMMENTARY: Katie Whitefoot
Six common misconceptions about CAFE policy

Much of the media narrative surrounding the review of fuel economy policy is based on false beliefs. As a result, the national conversation about fuel efficiency is based more in myth than science.

COMMENTARY: Keith Crain
700 hp? 700 mpg? Confused?

Do I want 700 hp or 700-mile range in my electric vehicle or 700 mpg with some miracle gasoline engine?

COMMENTARY: Keith Crain
Dealers will be disrupted, too

There has been a lot of conversation lately about autonomous vehicles, driving services and electric vehicles. Some of it has been civil and even informative and some of it has been close to hysterical.

COMMENTARY: Wally Johnson
Danger signs in the electronics supply chain

Automotive supply chain professionals have seen lead times on passive components such as resistors, capacitors, inductors and transformers stretch out to one year or more in some cases -- and it is a problem.

COMMENTARY: Keith Crain
FCA just gets passed around

In case you didn't notice, there has been a "For Sale" sign outside Fiat Chrysler headquarters in Michigan for some time.

COMMENTARY: Keith Crain
BMW knows what it doesn't know

BMW is planning combustion, hybrid and electric versions of its key nameplates and will make them all capable of rolling off the same assembly line. BMW is smart enough to admit that it does not know, and so it is trying to maintain its flexibility.

COMMENTARY: Krishnan M. Anantharaman
The transition to electric is inevitable. Let's begin it.

Old-fashioned gasoline-powered vehicles commanded somewhere north of 95 percent of the U.S. vehicle market last year. But Americans don't love the internal combustion engine any more than an Iowa cow loves to eat corn.

COMMENTARY: Keith Crain
Major changes in the wind

Whether you're manufacturing vehicles or supplying components or in the business of retailing automobiles, your world is about to change profoundly.

COMMENTARY: J Ferron
Dealers are still missing from mobility conversation

Data management and consumer behavior tracking companies will gather tons of user and vehicle information in the emerging ecosystem of mobility options. Missing from the forecasts is what role, if any, franchised dealerships will have.

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