Marketing

New Ford F-150 ad takes subtle digs at redesigned Ram, Chevy pickups

Ford's latest F-150 commercial reinforces the automaker's leadership without calling out its redesigned rivals by name.


Nissan names tennis star Naomi Osaka as new brand ambassador

Nissan signed U.S. Open champion Naomi Osaka as its next brand ambassador, the automaker said, tapping the tennis star's youth, drive and Japanese roots to appeal to younger customers.

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MORE MARKETING NEWS SALES DEALERS
UPDATED: 9/12/18 11:16 am ET - new story
VW CEO warns of higher than expected EV costs

Volkswagen warned that ambitious plans to offer an electric version of each model will cost more than it estimated, forcing the carmaker to deepen an efficiency push to meet the spending demands.

How do you replace a Russian icon?

Russia's Lada split on whether the 40-year-old Lada Niva should continue to be the farmers' friend, or a funky urban SUV with occasional mud-plugging skills


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