Marketing

Honda hopes Grinch holiday ad campaign helps boost U.S. sales

Honda aims to break through traditional holiday advertising, with the Grinch hacking its annual holiday campaign and social media accounts.


Why would anyone pass up the auto show?

Consumers consider it entertainment — and are willing to pay for the experience, which is essentially the start of the sales process.

Sign up for our afternoon newscast

AutoNews Now is our afternoon video roundup of the top news stories of the day.

MORE MARKETING NEWS SALES DEALERS
Porsche pageantry

The buzz about Porsche's Rennsport Reunion VI at the WeatherTech Raceway Laguna Seca near Monterey, Calif., last month just doesn't stop. So we decided to give it another, closer look.

UPDATED: 10/19/18 4:24 pm ET - adds stock close
Ford summons its swagger, shifts marketing focus to keeping loyalists

Ford is shifting its focus from winning new customers to persuading current owners to stick with its namesake brand. The new marketing approach, designed to rebut the impression that Ford is abandoning owners of Fusions and Fiestas as it stops developing new sedans, is part of a sweeping plan that the automaker's leadership team laid out to its North American dealers this week.


Email Newsletters
  • General newsletters
  • (Weekdays)
  • (Mondays)
  • (As needed)
  • Video newscasts
  • (Weekdays)
  • (Weekdays)
  • (Saturdays)
  • Special interest newsletters
  • (Thursdays)
  • (Tuesdays)
  • (Monthly)
  • (Monthly)
  • (Wednesdays)
  • (Bimonthly)
  • Special reports
  • (As needed)
  • (As needed)
  • Communication preferences
  • You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.