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Marketing

GM, Ford repeat as loyalty champions

For a third year in a row, GM finished as the top manufacturer in IHS Markit's Loyalty Awards, while Ford extended its streak to eight years for customer loyalty to a specific make.


Seeing isn't believing. It's time to rethink the auto show

For the typical consumer driving a nearly 12-year-old vehicle, car bodies on turntables cannot begin to convey what makes today's cars exceptional or how much they have changed in those dozen years.

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MORE MARKETING NEWS SALES DEALERS
Easing online journeys pays off for stores

A digital marketing tool used by two VW dealerships allows repeat visitors to their websites pick up where they left off during their last visit, and it's boosting lead generation.

EDITORIAL
Lincoln is the automaker to watch

Lincoln Motor Co.'s consecutive yearly U.S. sales streak was snapped at three in 2017, but the luxury brand deserves some credit.

UPDATED: 1/2/18 9:52 am ET - corrected
Can Ford's new marketing chief keep winning?

For Kumar Galhotra, handing out resumes at Ford's product campus 30 years ago paid off with a career that now has him taking on high-stakes responsibilities as the automaker's chief marketing officer.

AutoNation supports cancer research

AutoNation Inc. and the Orlando Sports Foundation presented a $3.3 million check to the Breast Cancer Research Foundation at the AutoNation Cure Bowl on Dec. 16.

LETTER TO THE EDITOR
Lincoln missed an opportunity

Lincoln Motor Co. must have determined a consumer need that translates loosely to superlative customer service. It is a great story, and if executed, could capture new brand loyalists. But that was not my experience.

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