Digital storefront firm Roadster expands platform
Roadster, the California startup that created digital storefronts on dealer sites that allow consumers to buy vehicles online, is broadening the scale of its platform to dealer groups.
BMW hires new creative ad agency in U.S.
BMW appointed Goodby, Silverstein & Partners, which has handled advertising for Chevrolet, Saturn and most recently Fiat Chrysler Automobiles, as its lead creative ad agency in the U.S.
Safety groups say Congress has given self-driving companies too much leeway
With fierce global competition to capture the lead in the large burgeoning market for driverless vehicles, Congress appears willing to deliver conditions favorable to US-based businesses.
Walmart expands car-buying service to 250 stores
Walmart said it will expand a car-buying service offered to its customers by opening 250 CarSaver Shopping Centers at its stores.
Dave Habiger, J.D. Power's new CEO, is tech expert and car guy
Consumer survey giant J.D. Power has tapped technology sector veteran and car guy Dave Habiger as its next leader, replacing outgoing CEO Finbarr O'Neill.
Reinvigorated Mitsubishi goes big in new Eclipse Cross campaign
Mitsubishi has returned to network TV in its biggest marketing push in over a decade -- one that features the 2018 Eclipse Cross and underscores the brand's renewed commitment to the crossover market.
Detroit's auto show needs to escape the winter
The merits of moving the Detroit auto show from January to October are obvious. It's time to quit staging the show in the depths of winter.
Daughter's digital digging helps mom make a deal
When Automotive News editor Sharon Silke Carty's mom in New Jersey sought help buying a car, she went online to see what she could do from Michigan.
Do online sites help simplify the purchase? Not so much
Buying a vehicle online can be complex and irritating, with many well-hyped promises unkept, Automotive News' Michael Wayland found while searching for a practical daily commuter car.
Frustrations in finding a CPO hatchback online
A online search for the perfect CPO hatchback quickly turned into a technological nightmare, including accusations of attempted fraud.
More money for marketing, BMW dealers say
With a long lineup of new and redesigned vehicles coming in the next year, BMW dealers think the automaker should increase its marketing spend.
Buick, Lexus score marketing points during March Madness
Buick and Lexus will put the game in customer's hands during March Madness, betting on NCAA partnerships for consumer engagement and marketplace penetration.
Lexus to launch a yacht in pursuit of pizzazz to catch Mercedes
Lexus thinks it finally has a way to catch up with Mercedes in luxury-car sales: Go into the high-end boat business.
Yes, that's a Buick — just without the 'Buick' name badge
Starting with the 2019 model year, Buick vehicles in North America will no longer bear the name.
Hyundai's ad agency puts chief creative officer on leave amid harassment charges
Hyundai's ad agency Innocean has put chief creative officer Eric Springer on leave amid sexual harassment allegations, the latest case of a prominent ad executive being accused of impropriety.
New Cadillac CMO comes full circle
Deborah Wahl's appointment as Cadillac's new global chief marketing officer puts her in an exclusive group of executives to complete the Detroit 3 trifecta.
Goss leaves Jaguar Land Rover as automaker restructures sales; Braeuetigam promoted
Jaguar Land Rover said marketing chief Felix Braeuetigam will take on the newly-created position of chief commercial officer, absorbing the duties of departing sales operations director Andy Goss.