Audi made an ad in China comparing a wife to a used car -- it's not going over well
In an Audi commercial from China, a mother-in-law interrupts a wedding ceremony to inspect the bride, checking whether she's up to standard. The scene was used in an ad promoting used Audis.
BMW names new ad agency in Canada as U.S. review looms
Interpublic Group's FCB has been named agency of record for BMW in Canada, months before the luxury automaker is expected to launch a U.S. review.
Chrysler Pacifica cruises down Sesame Street in new partnership
The Chrysler brand's lineup of family-friendly vehicles will be cruising down "Sesame Street" as part of a new sponsorship deal with the show.
Kelley Blue Book launches national TV campaign
Kelley Blue Book, in its new ad campaign, is trying to tell customers that it can do more than give them the fair market value for their vehicle.
Dealership performance ratings under siege
A year after a New York dealership won a court battle over GM's use of sales-effectiveness ratings, the ruling's impact is still reverberating across the country.
Chevy pokes a hole in Ford's truck, again
Last year, Chevrolet showed that a metal toolbox dropped into the bed of the aluminum-bodied Ford F-150 could tear the lightweight metal. Ford's new Super Duty also switched to aluminum, and now Chevy is back with the same toolbox, the same test and — you guessed it — the same results.
Toyota turns heads with Camry campaign
Toyota launches the redesigned Camry in Japan under the banner "Beautiful Monster" in a bid to break the mold and rekindle sagging sedan sales.
VW in, Mercedes out as German soccer team sponsor
Volkswagen is replacing Mercedes as the main sponsor of Germany's national soccer team. VW has signed a five-year contract that start in January 2019.
LETTER TO THE EDITOR
Hyundai: NFL deal has been a success
The Automotive News article "Hyundai's False Start" published in the July 10 issue did not provide a balanced look at Hyundai's NFL partnership. Our marketing strategy has evolved for the modern shopper.
Mazda targets Hispanics … in Japanese?
Mazda is tripling its investment in Hispanic marketing, but the automaker is speaking as much Japanese as Spanish as it kicks off the effort targeting the key demographic.
Detroit auto show extends contract at Cobo Center through 2025
Cobo Center has locked in the Detroit auto show for the next eight years. The two parties signed a contract that will keep the auto show at the Detroit riverfront event space through 2025.
Ford to sponsor 2017 Woodward Dream Cruise after Chevy bows out
Ford inked a one-year deal to replace Chevrolet as the presenting sponsor of metro Detroit's annual celebration of car culture.
Former interim NHTSA chief Friedman takes policy role at Consumers Union
David Friedman, the former interim head of NHTSA who steered the agency through the GM recall crisis, was named to a key policy post at Consumers Union.
Chevy's Mahoney refocuses the brand's global marketing footprint
Since taking over as Chevrolet's global chief marketing officer in 2013, Tim Mahoney has steered the brand's "Find New Roads" campaign. But his geographic responsibilities have been shrinking.
Porsche under investigation by German prosecutors for fraud, false advertising
The Stuttgart prosecutor's office said employees at Porsche AG and its United States subsidiary were being investigated for suspected fraud and false advertising related to diesel emissions.
It's high noon for Tesla
The challenges of growing up appear to be setting in for Tesla, as the automotive darling begins production of the highly anticipated Model 3.
FCA alone in top 10 radio advertisers
GM led all automakers in ad spending last year, but FCA was the only one to rank in the top 10 in radio spending, according to Advertising Age.