Marketing
| UPDATED: 3/23/17 4:29 pm ET - adds details

GM plans digital signage push across U.S. dealerships

GM plans to make digital signage part of its dealership facility requirements for the first time, starting next year. The signage will tailor marketing messages for Chevrolet, Buick and GMC stores.

| UPDATED: 3/22/17 1:14 pm ET - adds details

BMW Mini's longtime U.S. ad agency resigns account before review

Butler Shine Stern & Partners has resigned as U.S. advertising agency for BMW's Mini brand, a move that comes ahead of the automaker's upcoming

MORE MARKETING NEWS SALES DEALERS
| UPDATED: 3/23/17 4:29 pm ET - adds details
GM plans digital signage push across U.S. dealerships

GM plans to make digital signage part of its dealership facility requirements for the first time, starting next year. The signage will tailor marketing messages for Chevrolet, Buick and GMC stores.


Premium brands jump into mobile madness

The March Madness Live app and its growing contingent of viewers continue to be an increasingly important outlet for brands chasing viewers who aren't watching on TV.


Boys are back at Bentley

The racing-driven marketing formula that helped build the Bentley legend back in the 1920s is enjoying another strong run now as CEO Wolfgang Duerheimer works to reinvigorate a brand that had gone stale.

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