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Marketing

GM claims mural is an 'architectural work' in copyright infringement case

GM, fighting a lawsuit claiming it unlawfully used an outdoor mural in its advertising, contends that since the mural is painted on an "architectural work," the automaker cannot be held liable for copyright infringement.


Jeep looks for major league payoff as soccer star Ronaldo moves to Italy

Italy's Juventus Football Club is paying more than $130 million to nab star player Cristiano Ronaldo from Spanish soccer giant Real Madrid Football Club. The Italian team won't be the only one trying to cash in on the Portuguese footballer's fame.

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MORE MARKETING NEWS SALES DEALERS
Ford will miss 2019 Geneva show

Ford said last week that the decision to miss Geneva was made because the show's timing didn't fit its launch schedule and therefore wouldn't represent good value.

Retailer Prime launches subscription service

The subscription service is part of the growth strategy of parent company Prime Automotive Group, which joins a budding trend of retailers and automakers experimenting with such plans.

BMW launches first U.S. ad from new agency

Goodby, Silverstein & Partners channels Albert Einstein in its first work for BMW since winning the account in March. The ad, "Relativity," promotes the brand's "Summer On" sales event.


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