Kia News
The pivot to Europe comes as Kia and other global automakers grapple with Trump’s 25 percent tariff on auto imports, which threatens to hit sales in one of Kia’s most important markets.
South Korea’s biggest automaker pulled the wraps on the redesigned alternative fuel crossover April 3 at the Seoul Mobility Show. It will land in global markets this year.
Car buyers won’t be the only ones feeling the pain from new automotive tariffs. They could lead to a pullback in automotive marketing spending, potentially affecting agencies, and ad sellers.
A 30 percent sales gain for the Tiguan combined with strong demand for the full-electric Renault Scenic E-Tech and Ford Explorer pushed compact SUVs past small SUVs, the longtime leader.
Hyundai Motor Group has three plants operating in the U.S., but will continue to stay flexible to navigate uncertainties around auto tariffs.
Vehicle thefts in the United States recorded their biggest yearly drop in four decades as automakers, mainly Hyundai and Kia, bolstered anti-theft measures, while easing supply chain constraints made stealing vehicles for parts less lucrative.
IIHS' 2025 safety ranking was dominated by import brands, with Mazda taking home eight awards, more than any other single brand.
Kia is building its new PV5 electric commercial vehicle in South Korea, and that means it is not destined for the United States, which imposes a 25 percent tariff on imported light trucks.
While industry fundamentals are strong, the impact of tariffs on the rest of the year remains unknown.
Strong consumer demand, aided by rising incentives, is pushing the market, but softer fleet deliveries will hold back the total.
