A major problem that exists with selling cars in Canada is the brutally bizarre weather. But there's a new trend to bring it all indoors into a controlled environment. Customers who aren't being rained on or frozen out, and dealer staff who don't spend every day during the winter clearing snow?
It sounds like heaven.
The ability for dealerships to build such sanctuaries seems to have one condition: the size of the dealer group. As in, the bigger, the better.
It's not unusual to see owners of such dealerships invest more than $7 million to $10 million on bricks, mortar and infrastructure, which seems to be worth it for potential buyers who are skipping around inside without coats and gloves to shop for their next vehicle.
But is this really the next big thing in dealership design, and how can owners be assured that such a large investment will pay dividends?