Widely seen as one of Canada's most successful automotive executives, Tanguay was named in June 2015 as special automotive adviser to the federal government and the government of Ontario and as chair of a subcommittee of the Canadian Automotive Partnership Council.
Tanguay has been on a whirlwind tour since his appointment, meeting with politicians, auto executives and travelling to international auto shows to tout Canada as a global manufacturing powerhouse.
He's making a lot of presentations to drive home the message, and his team is working on creating documents to show Canada is indeed more competitive on the world stage, "even compared to Mexico."
His pitch is straightforward: wages are only a small part of the total cost of manufacturing vehicles. He says if investors factor in savings from Canada's healthcare system, lower taxes, skilled labour and some 29 JD Power and Associates quality awards, it only makes sense to locate in Canada. Further, he said, Ontario has the advantage of being close to other U.S. manufacturing centres in the Great Lakes region, which helps cut logistical costs.
CAN'T GO IT ALONE