Oil prices are in freefall, hydro prices are rising and electric cars still cost thousands more to buy than their conventional counterparts. It would appear the case for the electric car has never been weaker, especially in Canada where climate and distance challenge any semblance of function.
But there's more at play here than simple supply and demand, or lack thereof.
"There is now the real concern about climate change," says Saeid Habibi, a professor and electrification researcher at McMaster University in Hamilton, Ont.
"These factors are creating an environment whereby electrification is inevitable."
Aside from tough new U.S. fuel-economy standards due in 2025, international commitments at the November COP21 climate-change conference in Paris, France, underline that only "transformative change," as Habibi calls it, will yield the necessary reductions in carbon-based fuel use.