Auto sales in Canada resumed their advance in June after stumbling slightly in May.
Based on one more selling day than June 2015, this June’s market surged 7.4 per cent to just over 191,000 (May 2016’s 1.6 per cent decline had been based on two fewer selling days than the year-ago month).
While Ford and GM kept pace with the overall market (up 7.2 and 7.5 per cent respectively), FCA Canada managed only a 2.1 per cent gain. That let Oakville outsell Windsor for the month, though year-to-date FCA still leads the market.
Meanwhile Global Automakers of Canada members advanced nine per cent vs. Detroit’s combined 5.5 per cent. Year-to-date, the offshore-based brands have outperformed the domestics, but only marginally – 5.6 per cent vs 6.2 per cent. Through June the overall market is up 6.0 per cent over last year’s record pace.
Light trucks continued their invasion, representing 65 per cent of all sales for the month as well as year-to-date. June’s truck tally included 222 customers for the new Jaguar F-Pace SUV in its first full month in Canada.
At the same time sales of the similar-sized and priced Land Rover Discovery Sport more than tripled; no sign yet that Jaguar’s first SUV will cannibalize sales of its sister brand.
The truck growth is coming from all over, but some performances stand out: Ford F Series up a staggering 40 per cent in June; Toyota RAV4 cementing its new status as top-selling CUV with a 34- per cent jump to 5,021 sales – almost 1,200 more than the previous CUV title holder, Ford Escape; Nissan Rogue also outselling the Escape in June; and Dodge Grand Caravan sales surging 43 per cent to 6,165 while its new “replacement,” the Chrysler Pacifica, recorded 116 sales.
FCA Canada’s light-truck sales accounted for more than 92 per cent of its total sales in June. While sales of the CUV-ish Fiat 500X rose sharply, combined sales of all other Fiat models fell 76 per cent.
Also contributing to the truck surge, Mazda’s redesigned CX-9 large crossover found more than four times as many buyers in its debut month as its predecessor did last June. Despite this, total Mazda Canada sales fell 2.2 per cent in June.
Volkswagen, Mitsubishi decline
The only other decliners were Mitsubishi (down 4.0 per cent) and Volkswagen Canada (down 10.5 per cent). Audi sales grew 15 per cent and VW light-trucks held steady, but not enough to offset a 26-per cent plunge in VW-badged car sales.
On the car side, for the first time in Canada, Maserati officially reported its sales as a new member of the Global Automakers of Canada. Its total of 63 sales was headed by 40 copies of its entry-level sedan, the Ghibli.
In other non-truck news, Toyota reported record sales of Toyota-brand hybrids (2,205 in total); Chevrolet Volt sales are running 200 per cent ahead year-to-date; Subaru set a June record with 366 sales of its not-exactly-mainstream, rally-bred WRX STI; and in its debut (i.e. partial) month the Jaguar XE compact sedan recorded 43 sales.