Mazda entered the Canadian market in 1968 with less than a thousand sales in its first year, hit 10 thousand sales a mere three years later and topped 50,000 annual sales by 1991. To reach one million sales took Mazda Canada 34 years, until September 2002. It took less than half that time to top the two million mark.
In Hyundai Auto Canada’s case, 24 years and three months were needed to hit one million sales, but exactly a third of that -- just eight years and one month -- to reach two million sales.
Today, Hyundai is one of the country’s highest volume brands, having sold 461,778 passenger cars between 2011 and 2015 -- more than any other brand in Canada. A powerful driver behind that statistic was the recent delivery in Montréal of the 500,000th Hyundai Elantra sold in Canada, a 2017 GL model. Initially launched in 1991, the Elantra -- which debuted in February in all-new sixth-generation form -- has risen to become Canada’s second-best selling passenger car.
To mark each special occasion, Hyundai’s two-millionth customer received a free 5-year lease while the buyer of the milestone Mazda3 got two years of payments waived, along with two years of complimentary maintenance.