Pfaff Automotive Partners is adding two-wheelers to its growing portfolio of four-wheelers. It announced the acquisition of Davies Harley-Davidson in late September.
“There is no stronger, or more culturally significant, motorcycle brand on the market,” said CEO Christopher Pfaff, “and we can’t wait to introduce Harley-Davidson to our passionate owners of premium automobiles. We think they’ll love Harley-Davidson as much as we do.”
Davies was established in 1992 by Bob and Robyn Davies, who are retiring; they’ve served riders from its 17,500 square-foot (1,600-square-metre) Richmond Hill location since 1998.
Pfaff is involved in motorsport and its 15 businesses include auto dealerships that sell Volkswagen, Toyota, Audi, BMW, Porsche, McLaren, Pagani and Singer Vehicle Design.
Harley-Davidson says it is looking to expand its number of Canadian dealerships in coming years, not just geographically but also demographically, to better serve riders of all backgrounds.
“Right now, to serve the Greater Toronto Area, we have two dealerships: one in Richmond Hill and one in Mississauga,” says Anoop Prakash, managing director of Harley-Davidson Canada.
“By the end of next year, or the beginning of 2018, we should have four. And even another 18 months hence, we should have maybe six.”