DETROIT -- Fiat Chrysler will not hold a press reveal of a new or refreshed vehicle at the Detroit auto show in January for the first time since 2010, choosing instead to hold a press conference at the Consumer Electronics Show in Las Vegas six days earlier.
The Detroit News reported FCA’s switch from practice today after a briefing with officials from the Detroit auto show. An FCA spokesman declined to comment on the matter.
It is unclear what FCA will reveal at the CES at its Jan. 3 press conference or whether it’s a vehicle, such as the 2018 Jeep Grand Cherokee Trackhawk, or a significant technology update, such as its long-awaited 2.0-litre Hurricane I-4 engine. Both are expected to be revealed in early 2017.
FCA also could use the opportunity to update its work with Google on self-driving Pacifica minivans.
The consumer-oriented show in Las Vegas has become a popular display venue for automotive innovation in recent years. For example, this year, Ford Motor Co. used the CES to reveal updates to its infotainment systems and developments in its push toward autonomous driving.
Press days at the Detroit auto show are Jan. 9 and 10.