The Nissan Qashqai European tall wagon will be sold in Canada starting in 2017, the automaker said Jan. 8.
Nissan unveiled the Canadian version of the five-passenger European compact-utility vehicle at an airplane hangar in Windsor, Ont. just as the North American International Auto Show was kicking off across the river in Detroit.
The Japanese automaker slots the vehicle in what it calls its pre- and post-family segment of utility vehicles.
“This is my baby,” Nissan Senior Vice-president of Sales, Marketing and Operations, Christian Meunier, told journalists gathered for the unveiling.
Meunier began building a case for a Canadian version of the Qashqai four years ago, almost immediately after being named President of Nissan Canada. Once the subcompact Micra was for sale in Canada, he shifted focus to bringing the Qashqai to Canada from Europe.
“The successful launch of Micra helped us lay the foundation for expanding our lineup to [include] another successful European model, one I had in mind from the beginning when I came to Canada,” Meunier said. “Demand for compact SUVs kept increasing and from a competition standpoint, we saw a void in the Canadian market.”
The Micra has sold nearly 30,000 units since 2014, which Meunier called “a great success.” He now has high expectations for the Qashqai, the automaker’s sixth utility vehicle.
Banking on success