Ford Motor Co. confirmed its Ranger midsize pickup and Bronco SUV would return to North America.
The Ranger will debut in 2019, while the Bronco will come in 2020, Ford said Monday.
Production of the Ranger will begin in late 2018 at Michigan Assembly Plant next year. Ford did not specify when Bronco would return, but confirmed it will also come to Michigan Assembly Plant. They replace the Focus and CMax.
Focus production is moving to Ford’s plant in Hermosillo. Ford has not announced plans for the C-Max.
“We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,” said Joe Hinrichs, Ford’s president of The Americas. “Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s Built Ford Tough. Bronco will be a no-compromise midsize 4x4 utility for thrill seekers who want to venture way beyond the city.”
The Ranger was last sold in the United States in 2011, but the company continues to build and sell the midsize truck globally. Ford discontinued the Bronco in 1996.
The automaker did not offer many details on the vehicles, but Executive Chairman Bill Ford noted Bronco will be a body-on-frame utility that’s made on Ford’s T-6 midsize truck platform, similar to the Ranger.
“It will be a true, tough Bronco,” Ford said. “A real off-road vehicle.”
Ford said there’s customer demand for both vehicles
“We had the capacity both in our facilities and our product development cycle to reintroduce these vehicles,” he said. “It’s the right time and I’m very excited for it.”
Ford said the return of Ranger and Bronco will not result in any changes to employment at Michigan Assembly Plant.
He also said the company isn’t concerned that the midsize pickup will cannibalize its venerable F-150. In total, Ford sold more than 820,000 F-series trucks in 2016.
“I think the best thing is when you cannibalize yourself,” Ford said. “I’m sure some of that will happen. But I’d rather do it than have someone else do it.”