With a gross profit margin of about $3,000 per Chevrolet Bolt, dealerships won’t have much leeway for deal making on the first mass-produced “affordable” all-electric car.
Brand Manager Shane Peever says the Bolt ($42,795 base price) will sell on its merits as a functional, high-tech vehicle, but even Transport Canada says tax incentives are crucial to its sales success.
Through all of 2015 and the first three-quarters of 2016, exactly 69 battery-electric vehicles were sold outside of the subsidizing provinces of B.C., Ontario and Quebec (which sold 4,484 combined), according to GM. Peever says GM is open to working with all provinces to boost EV sales but nothing is currently in the works.
Government subsidies can be worth up to $14,000 in Ontario on a 2017 Bolt, while EV incentives top out at $11,000 in B.C. and $8,000 in Quebec.
Several of the seven provinces not offering incentives were contacted by Automotive News Canada and none indicated that EV subsidies were in the immediate pipeline.