The experience of shopping for a new car has changed dramatically over the past decade, and even over the past five years.
Just as advances in technology have transformed the vehicles we drive, so too have they revamped the way we shop for a new set of wheels.
Going are the days of driving to numerous dealerships and car lots to see who would offer you the best deal. The web and its endless selection of car-purchasing options have armed consumers with vast digital resources to help make up their minds. The power to shop far and wide, compare features on dozens of vehicles and crunch numbers is literally at their fingertips via their smartphones.
But as much as the marketplace has evolved, one important factor remains: Before shoppers are ready to sign on the dotted line for what will likely be one of the biggest purchases of their lives, most people want to actually get behind the wheel of the vehicle they’re considering and get a sense of how it really feels.