Tesla took a pass on the Toronto auto show in mid-February, but it's promoting its brand and making the most of the auto crowd that was in the city during the same week.
The electric-vehicle producer was busy displaying models, dispensing information and allowing test drives at the Ritz-Carleton, only a few blocks away from the Metro Toronto Convention Centre.
The Ritz-Carleton event was the first of a seven stop-tour winter tour of Ontario and Quebec by the Tesla mobile gallery, a specially outfitted and modified Airstream trailer. Much like the Tesla’s stationary galleries in its stories, the mobile version is staffed with product specialists and features interactive ways to explore Tesla products.
A Model X tows the trailer to the various spots to demonstrate the SUV’s 2,270-kilogram (5,000-pound) towing capacity. A Tesla S sedan model is also part of the travelling festivities.
After the Toronto stop, the entourage was headed to other high-end hotel visits at Mont Tremblant, which concluded Sunday; Quebec City (Mar 8-12); Mont Sainte-Anne (Mar 15-19); Quebec City again (Mar 21-26); Brossard in the Montreal area (April 4-9); and Ottawa (April 20-24).
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