AUSTIN, Texas -- Toyota's youth-oriented Scion brand may have driven off into the sunset, but its spirit lives on in the head-turning C-HR crossover hitting dealerships May 1.
The "Coupe-High Rider" was shown as a Scion concept car at the 2015 Los Angeles Auto Show and was supposed to be the youth brand's first crossover, starting in the 2018 model year.
But Scion was unwound last year after Toyota declared that it had learned important lessons from the experiment, but no longer needed the sub-brand to draw younger drivers to Toyotas.
Toyota stayed true to the C-HR's original mission of providing stylish and affordable transportation. The rebadged crossover didn't get pushed too far upmarket with trim levels and options; neither is there a stripped-down model unworthy of its unique styling. At a national press preview here this month, Toyota executives rolled out a vehicle that feels upscale and special, but fully at home in the Scion universe of simple but not austere.