With tightening regulations that support alternative fuels, it might seem that a performance-vehicle manufacturer would be at a disadvantage. But Alexander Pollich, president and CEO of Porsche Cars Canada, says his company is ready for change and, in fact, has been preparing for it for years.
“Innovative technology is always important to us,” Pollich says. “Ferdinand Porsche invented the first hybrid vehicle, the Semper Vivus, in 1900. In 2010, Porsche was the first manufacturer to offer three plug-in hybrids, in the 918 Spyder, Panamera, and Cayenne SUV.”
Porsche’s first pure battery electric sports car, the Mission E, will come to market in Canada before 2020, he said in an interview.
Porsche Cars Canada was established in 2008. Before that, Canada was handled as a region by the U.S. subsidiary.
Pollich began his career with Mercedes-Benz in 2001, and then went into management consulting with The Boston Consulting Group in Germany. He joined Porsche AG in 2001 as head of the Strategy Projects Department, and six years later moved to sales and marketing with responsibility for Porsche’s worldwide dealer network. He assumed the presidency in Canada in 2013.