Hyundai Canada is offering prospective Hyundai shoppers access to vehicle reviews by current Hyundai owners, collected by U.K. company Reevoo. They will be available soon at Hyundai’s new consumer website.
Reevoo says the reviews are collected only from verified purchasers, promising a zero per cent chance of falsified reviews. CEO Jonathan Callcut said Reevoo is a reaction to the trend where consumers want to see opinions of people like themselves before purchase.
Lawrence Hamilton, director of marketing for Hyundai Auto Canada, said the Reevoo process is as much about future product as it is current sales. “Not only do we get to plug in to direct feedback from Canadian Hyundai drivers ... we also get to share that feedback with people who might be researching their next vehicle.”
Hyundai Canada spokesman Chad Heard said negative reviews won’t be suppressed, and said they will be forwarded to product-planning and product-development teams.