In a market gone mad for compact utility vehicles, the Chevrolet Equinox has not kept pace.
The new 2018 model making its way to showrooms now, however, shrinks in size and price, and gains more base content in an effort to “get back in the game,” GM Canada says.
For the most part, assembly plants in Canada are in a good place. Two of the compacts built here — the Honda CR-V and the Toyota RAV4 — were the segment’s top sellers in 2016, each with just over 400,000 combined U.S. and Canadian sales.
Two other Canadian-built compact utilities, however, are not as popular. Even if the Chevrolet Equinox and GMC Terrain siblings are lumped together, their combined 2016 U.S. and Canada sales rank them only fourth in the segment.
Chevrolet’s U.S. crossover marketing manager, Betsy Flegg, says the Equinox could have sold better in the United States if there was more supply. The vehicle’s checkered production history seems to support the notion that GM has been scrambling.
Originally, Equinox and (later) Terrain came exclusively out of GM’s CAMI plant at Ingersoll, Ont. Then as demand outstripped supply, overflow assembly of the Equinox was added to the Oshawa, Ont., GM plant in 2010. Needing even more, in 2012 GM resurrected the former Saturn plant in Spring Hill, Tenn., to build both models. Sales climbed accordingly. Combined U.S./Canada sales reached 426,000 in 2015. However, in 2015, Spring Hill converted to build the Cadillac XT5 and GMC Acadia. North American sales of Equinox/Terrain fell to 360,000 in 2016.