TORONTO — Former Honda Canada CEO Jerry Chenkin, who retired at the end of March after 42 years with the Japanese automaker, has been named vice-chair of the Dilawri Group.
Chenkin, who joined Honda Canada in 1975 shortly after emigrating from Britain, said he will provide strategic direction for Canada’s largest dealership group, which has 63 dealerships representing 30 brands across five provinces.
“While I will not be involved in day-to-day operations, I will offer my experience to help ensure the company moves forward as a leader in the industry,” Chenkin said in a news release.
Under Chenkin’s tenure as president, Honda Canada set three straight annual sales record, with sales to date this year up 11.9 per cent against an overall industry slide.
Dealer co-principal Ajay Dilawri said Chenkin, 65, has experience in both sales and production.
“His strong belief in customer service and leading edge technology aligns with our company’s beliefs and we know that his guidance will benefit all of our customers,” Dilawri said.