Customer service is one of the most important aspects of a dealership’s business, and in today’s market consumers don’t take to waiting for service.
Improving customer experience is one of the big reasons behind an expansion that has doubled the number of service bays at Advantage Ford in Calgary.
Owner and dealer principal Gerry Wood says Alberta’s current economic downturn has actually brought some positive change for customers.
“It has caused us to look in the mirror. We’re better in services. We’re listening better and we’re making transactions easier.”