Editor's note: BASF's coatings arm generated global sales of $3.2 billion last year. The figure was incorrect in earlier versions of this story.
DETROIT -- Deep and non-saturated blues emerged as top car hues in automotive paint supplier BASF Coatings' annual colour trends report, a 65-colour recommendation for automakers.
Those concept colours, which could appear on vehicles in the next four to five years, reflect societal changes such as young people migrating to cities, a digital era and a person's need to connect with nature.
"Blue continues to gain strength as an automotive colour," Paul Czornij, head of design for automotive paint supplier BASF's Color Excellence Group, said. "It has a calming effect and a strong correlation with natural things."
Czornij expects the colour to take over white and other neutrals as the most popular colour among car buyers.
The effects of technology on a person's mood, which then impacts expression, also inspired this year's colour compilation, according to Czornij.
"The expressive part of the car, which is on the outside, is the projection of who you are to the rest of the world," Czornij said.
The idea of digitalization led Czornij's team to create their key colour, a dark navy blue shade called "Undercurrent Blue." Other top North American colours in this year's report include "Cabochon," a mild turquoise blue, and "Abyss" a metallic variation of black.
The three shades are examples of "Translucid," the overall theme of the report, which describes a desire for more simplicity and transparency in a digital world.
The colours won't be spotted on cars immediately, Czornij said, they'll be presented to automakers in the United States who can then decide which ones they want to incorporate.