The scale is indeed small, but the competition to sell battery-electric vehicles (BEVs) in Canada appears to be heating up.
On top of the Chevrolet Bolt, announced earlier this year for Canada, Volkswagen’s introduction of the e-Golf gives Canadian buyers yet another choice, adding to the 13 models currently available.
Volkswagen’s strategy is an indication that it sees a demand for BEVs, said Matthew Stevens, chief executive officer of FleetCarma, a clean-technology information and communications company in Waterloo, Ont. The 200 e-Golfs Volkswagen made available to Canada by preorder are sold. Customers can also buy an e-Golf “the regular way” at their local dealer, a company spokesman said.
“I would interpret VW’s e-Golf launch (in Canada) as another expression (by automakers) that the future is eventually electric. It’s just a matter of when,” said Stevens, whose company provides data systems for EVs.
“They all need to have good electrical-vehicle products, and when you fast forward a couple years from now, if you don’t have a good EV lineup, you’re going to be a typewriter manufacturer in a world of computers.”