Exactly when Tesla’s Model 3 will arrive in Canada — and at what cost — is, quite literally, anyone’s guess.
The electric-vehicle maker has been as quiet as an electric motor when it comes to offering Canadians, including journalists, any insight on its plans for the “affordable” electric vehicle.
Media requests are met with radio silence, both over the phone and via email. And any Canadian who tweets at company founder and CEO Elon Musk might or might not get a response.
Musk has always balked at mass marketing and advertising, but it’s precisely the mass market he’s after when it comes to the Model 3. Yet he leaves his loyal legions of supporters in the dark and simultaneous feeds his critics when we haven’t heard hide nor hair from him on the car’s Canadian arrival.
Media requests placed with Tesla aren’t even met with so much as an auto reply. They are simply ignored. If it’s the job of journalists to be the eyes and ears of the general public, Musk and Co. have rendered us blind and deaf.
One could argue that no news is good news, but that adage is correct only some of the time. It doesn’t generally apply when hundreds – maybe thousands – of Canadians have placed deposits on the car.
The Bloomberg news service reports that Tesla announced last spring that 373,000 people had placed deposits for the Model 3 and haven’t been given updated reservation figures since. How many of those folks are Canadian remains unclear, but some are likely getting restless when they read the price of the supposedly affordable US $35,000 vehicle continues to rise through additions like paint colours. Anything other than black costs an additional US $1,000. And, Tesla's fully equipped car, including its semi-autonomous Autopilot system and more, costs a hefty US $59,500. Do the math at today’s current exchange rate and that’s roughly Cnd $75,500 and a far cry from affordable.
Tesla’s Canadian website says little beyond “local pricing will be announced in 2017” and that the “delivery estimate for new reservations is mid- 2018 or later.”
The automotive website Jalopnik reported July 25 that Canadian Troy Holmes, who placed a deposit in May, is not happy about being kept in the dark.
“I am up in Canada and have no real concrete news as to when we will see our model 3s...annoying quite frankly!”
We feel your pain, Troy.