To fans of the station wagon, the news that General Motors won’t bring its new Buick Regal TourX to Canada could seem like one more sign of their favourite body style’s inevitable demise.
But there’s no need to circle the wagons — if enough actually remain to form a circle — just yet.
Even as GM was touting sedans, Mercedes-Benz confirmed that it is finally bringing its long-promised C class wagon to Canada — and that car won’t be sold in the United States.
Station wagons come and go — and some don’t come at all — but the configuration endures in Canada as a market niche.
“There still remains a small core wagon audience, and every once in a while, car manufacturers seem to want to court that,” says Robert Karwel, senior manager at J.D. Power Canada.
How small is that audience? According to J.D. Power’s sales tracking, traditional wagons represent about one in 33 new-passenger-car transactions in Canada, down from about one in 16 as recently as 2012.