Mercedes-Benz Canada has opened a store in a Toronto-area shopping mall in an effort to reach more potential buyers.
The Mercedes me Store Markam is on the second floor of CF Markville, a mall in Markham, Ont., about 35 kilometres northeast of Toronto.
Mercedes-Benz Canada said in a statement that the location within a traditional shopping centre is a new concept for the automaker.
The CF Markville location is just the second store the automaker has opened in a Canadian shopping centre. The other is in the Aberdeen Mall in Richmond, B.C.
Five or six of the latest Mercedes vehicles will be on display in the 5,600-square-foot (520-square-metre) Markham mall location.
The store will operate as a satellite location for Mercedes-Benz Markham, three kilometres away.
"It's designed to be a welcoming place for people to informally stop by and check out the latest models [and] ask questions,” Philipp von Witzendorff, vice president retail for Mercedes-Benz Canada and and head of Toronto retail operations, said in a statement. “Ultimately, we are trying to evolve our offering to meet people where they are and fit within their lifestyle."