So the union also placed full-page print ads in Ottawa papers Sept. 22, just in time for negotiators to catch a glimpse. The ad calls for higher wages in Mexico, something Dias and others believe would balance the automotive playing field and encourage auto investment in Canada and the United States rather than Mexico.
The ad, which pictures a steering wheel and stack of tires, reads in white writing on a blue background: "’One's own employees ought to be one's own best customers,’ Henry Ford.
"A simple good idea, but under NAFTA it's just not reality.
"Canadian and U.S. workers can and do buy the cars they make. But Mexican workers can barely afford the steering wheel and tires."
Unifor says it won't sign a new contract in Ingersoll unless GM puts in writing that the plant is the lead producer of the hot-selling Equinox SUV.
But one has to wonder, is that the only reason Unifor won't sign on the dotted line and get back to work?
Or, were Dias and the union willing to walk — even for just a week or so — in order to make their political point?
We might find out Sept. 28, the day after NAFTA negotiators have packed up and moved on from Ottawa.