NASHVILLE -- Nissan has shaken up its North American management team by giving more responsibility to Nissan Canada President Joni Paiva and naming Dan Mohnke the new top U.S. sales and marketing executive.
Mohnke, a former Saturn executive who came to Nissan in 2006, takes the place of Christian Meunier as senior vice president of U.S. sales, marketing and operations.
Meunier has been promoted to a newly created post at Infiniti: global division vice president, with responsibility for global marketing and sales at the luxury brand. The changes take effect immediately.
Meunier, a Frenchman who helped boost Nissan’s market share in Brazil and then Canada before being named to his U.S. role by Munoz in early 2016, has held a secondary title of chairman of Nissan Canada. Oversight of the Canadian market will now fall to Nissan Canada President Joni Paiva, who will retain the title of president but report directly to Munoz now.
“During Christian’s tenure overseeing the Nissan brand in the U.S. and Canada, our team has set records in volume and share, taking advantage of strong growth in our world-class truck, SUV and crossover lineup,” Muñoz said in a statement. “I am confident that Dan and Joni will maintain Nissan’s momentum in the U.S. and Canada, while Christian’s strong leadership will benefit Infiniti’s efforts to grow globally.”
Most recently, Meunier and Paiva helped usher the compact crossover Qashqai into the Canadian market.
Through September, Nissan’s total Canadian sales are up 9.6 per cent compare with the same time period last year. Sales were also up 3.2 per cent in 2016 over 2015.
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