LOS ANGELES -- Nissan Motor Co., looking to further capitalize on North America's love for light trucks, is once again expanding its crossover lineup, this time with a new gateway for Canada and the United States.
The 2018 Kicks, a Versa-sized subcompact, extends Nissan's crossover lineup that previously started with the subcompact Juke, which features a lower, hatchback like profile compared with the Kicks.
With the Kicks, Nissan will join Fiat -- 500X and 500L -- with two entries in the burgeoning subcompact crossover segment.
The Juke was never intended to appeal to the lower-end mass market in North America, but the Kicks, unveiled here Wednesday, will, Nissan officials say.
Nissan sees the Kicks as another gateway to its existing crossover lineup, which includes the Qashqai added for the 2017 model year.
The Kicks is designed for the needs of younger singles or couples, Nissan says.
Kicks is designed to fit the needs of singles or couples looking for expressive styling, personal technology, smart functionality and advanced safety features," Steve Rhind, director of marketing for Nissan Canada, said in a statement.
"This emerging CUV class is exploding with new entries for a very good reason -- the combination of flexible utility and high value is ideal for active, urban new vehicle buyers," Dan Mohnke, Nissan's senior vice president of U.S. sales, marketing and operations said in his own statement.