Editor's note: An earlier version of this story had an incorrect year for the U.S. debut of the Jetta. The year was 1980.
Volkswagen is betting that there's enough life left in the floundering U.S. compact sedan segment and declining Canadian car market to draw new customers to the redesigned 2019 Volkswagen Jetta.
The Jetta is the German brand's best-selling model in the U.S., and carried the water in the market before VW made a big move into crossovers this year with the three-row Atlas and redesigned 2018 Tiguan. But in Canada, Jetta sales trail the Golf and have fallen four four consecutive years.
Now, Volkswagen believes that much-improved driving dynamics, more technology and a more fuel-efficient gasoline powertrain in a redesigned Jetta that is moving onto the brand's global MQB platform will draw sedan customers into its showrooms.