FORT WORTH, Texas -- The Chevrolet Silverado, GM's top-selling and most profitable nameplate, will be sleeker, more aerodynamic and available in more trim lines, with expanded powertrain options and functionality, for the 2019 model year.
Chevrolet introduced the 2019 Silverado LT Trailboss, one of eight 2019 Silverado models planned, at the Texas Motor Speedway on Saturday before hundreds of Silverado owners as part of celebrations to mark 100 years of truck output.
"The next-generation Silverado is poised to change, really change, the face of trucks again," said Alan Batey, president of GM's North America operations. "It’s strong. It’s modern. But it’s instantly recognizable as a Chevy truck."
General Motors is adopting more light-weight materials, is expected to add a 10-speed automatic transmission and enhancing aerodynamics to improve the fuel-economy and overall competitiveness of the pickup.
The redesign and re-engineering of the next Silverado and its GMC counterpart, the Sierra, are the biggest product program ever undertaken by GM, analysts say.
GM is spending nearly US$3 billion alone to upgrade factories in Michigan, Indiana and Mexico to build the next Silverado and Sierra.
Batey said the redesigned Silverado will offer more engine/transmission combinations, and additional technology and convenience features; however he did not disclose any other details.
“We are truly committed to building a truck for every customer,” Batey said.
Additional information is expected to be released when the Silverado makes its formal public debut at the Detroit auto show next month.
The sleeker, yet aggressive, exterior on the fourth-generation Silverado is noticeably different than the more upright outgoing version. The cab has a slight slope in the roofline similar to GM's current midsize pickups, likely to aid aerodynamics and fuel economy.
The rectangular grille on the truck features two large horizontal bars compared with one on the current-generation pickup that run into headlamp stacks that include prominent outward-boomerang daytime running lights.