All 11 of Mercedes-Benz Canada’s corporate stores now report to Robert Müller, who was appointed vice president of corporate retail Jan. 1.
The automaker has seven corporate stores in Toronto — all part the Toronto Retail Group — and four stores comprise the Vancouver Retail Group. It’s a move the automaker says will provide “a more consistent overall customer experience in these two key markets.”
Previously, the Toronto Retail Group locations and four Vancouver Retail Group locations were managed under separate leadership.
The structural change comes after the automaker conducted what it called a comprehensive review of Mercedes-Benz Canada’s corporate retail stores
With the assistance of an outside consulting firm, the company said the change allows its corporate stores to better align their strategic efforts under a single chain of command, allowing them to leverage best practices from both TRG and VRG.
Previously, there was a vice president responsible for the seven stores in Toronto and a separate vice president for the four stores in Vancouver.
Each store retains its general manager, sales manager, service manager and parts manager.
Mercedes-Benz Canada announced in December that Müller would succeed Philipp von Witzendorff as vice president of the Toronto Retail Group. Under the new structure, Müller’s scope of responsibility expands to include all corporate stores across the country.
Müller said in a statement that he’s “confident that the new structure will make our own retail organization even stronger.”
Müller started his career with the company in 2006, working as a service manager at the then newly built Mercedes-Benz Maple dealership in Vaughn, Ont., just outside Toronto. Over the years, he gained experience in a variety of roles, most recently in Region Europe, where he established and steered a Europe-wide retail organization which had a dealership ownership structure similar to that of Canada’s. In his new function, Müller will be based in Toronto but will regularly travel to Vancouver.