MONTREAL — A new survey sponsored by Canadian automobile dealers suggests millennials aren't keen to pursue careers in a sector that has seen vehicle sales reach a record high.
An Abacus Data survey found that working in an auto dealership isn't on the radar for 68 per cent of people aged 18 to 37.
One quarter of the people surveyed said they have considered working in various capacities in an auto dealership. Seven per cent said they have worked in a dealership.
Men were more interested in such careers than women.
The Canadian Automobile Dealers Association says it plans to launch a national recruiting campaign next month aimed at youth along with women, immigrants and military veterans.
Light vehicle sales exceeded two million for the first time last year and strong sales are expected to continue.
The growth has created opportunities in marketing, finance, sales, parts, IT, service and management roles at more than 3,200 car and truck dealerships across the country that employ 150,000 people.
The online survey of 2,000 millennials was conducted Dec. 22 to Jan. 8. The margin of error for a comparable probability-based random sample of the same size is considered accurate plus or minus 2.6 per cent, 19 times out of 20.
The polling industry's professional body, the Marketing Research and Intelligence Association, says online surveys cannot be assigned a margin of error because they do not randomly sample the population.