Jason Dale is the new executive director of the Automotive Business School of Canada (ABSC), filling a role that had been vacant for about a year.
The appointment ends national search to replace Marie-Noelle Bonicalzi.
Dale already had personal experience with the ABSC, teaching as a part-time faculty member in the automotive dealership management graduate certificate program since 2015. He is also a graduate of the program.
Professionally, Dale has more than 20 years of automotive management experience across the automotive sector. He was most recently the general manager of Pfaff Volkswagen in Newmarket, Ont. He has also held leadership positions with Chrysler, BMW (Quinn Automotive Group) and Pfaff in new and pre-owned sales and operations, leasing, parts and service.
“This combination of industry connections and academic experience is exactly what we were seeking for this important leadership position,” Georgian College President MaryLynn West-Moynes said in a statement.
Dale will be Georgian College’s point of contact for the ABSC board of directors and for industry partners, including the Canadian Automobile Dealers Association, Automotive Industries Association of Canada, the Ontario Motor Vehicle Industry Council (OMVIC) and others across the country. He will lead full- and part-time ABSC academic programming with a team of faculty and staff, and be responsible for heading up the annual Georgian College Auto Show.
The Automotive Business School of Canada (formerly the Canadian Automotive Institute) was established in 1985 at the Barrie Campus of Georgian College, north of Toronto. It was created by and for the automotive industry to provide specialized education for those in the industry.
Programs and courses include:
- A two-year diploma in automotive business;
- A four-year honours bachelor of business degree in administration for automotive management;
- A graduate certificate in automotive dealership management;
- And an automotive certification course delivered in partnership with OMVIC.