Canadian auto dealers will once again get a night dedicated to them their as part of the National Automobile Dealers Association Show annual when NAD’eh makes its return in Las Vegas later this month.
The inaugural NAD’eh event in 2016 drew about 200 people. It was put on hold in 2017 as the Canadian Automobile Dealers Association celebrated its 7th anniversary during the NADA events in New Orleans. But, NAD’eh is back and organizers say that through February they have nearly matched 190 registrants of 2016 and aim to top 400 this year.
“We are ramping up our promotion with an aim to get 400 Dealers to our event,” said Lara Appleton, leader with SCI MarketView and committee chair for Canada Night NAD’eh.
All Canadian dealers attending the NADA Show 2018 will receive a special invitation to NAD’eh.
This year’s Canadian celebrations will at Vinyl at the Hard Rock Hotel and Casino on March 22, and will feature Alan Doyle from the Great Big Sea.
Automotive News Canada is among the long list of sponsors.