DETROIT -- The North American International Auto Show is looking to trade frigid temps and snowflakes for fall colours.
Officials of the auto show, held at Cobo Center, are considering moving the show from its typical January run dates to October, a person familiar with the discussions who requested anonymity confirmed to Crain's Detroit Business, an affiliate of Automotive News.
In recent years, product debuts and media attention have been siphoned from Detroit by international auto shows in New York, Los Angeles and overseas, as well as technology showcases -- most notably CES, held in January just before the Detroit show.
Mercedes-Benz, the top-selling luxury brand in U.S. during the last two years, is the most recent major brand to pull out of the Detroit show, at least for 2019. Mazda, Mini, Volvo, Porsche, Mitsubishi, Aston Martin, Maserati, Ferrari, Lamborghini, Tesla, Jaguar and Land Rover have also pulled out of the Detroit auto show in recent years, some citing costs or the decision to reallocate marketing outlays.
Auto show officials have floated the idea for more than a year and continue to discuss the plans with automakers, suppliers, city officials and Cobo Center.
If the show moves, it wouldn't happen until 2020, the source said. The potential move was first reported by The Wall Street Journal.