Ford Motor Corp. has moved its former Canadian CEO Dianne Craig to head of FordDirect from director of U.S. sales while naming marketing executive Andrew Frick her replacement.
Craig, 54, replaces FordDirect CEO Mike Jurecki, who left abruptly last week along with COO Garry McGuire Jr. Automotive News first reported the departures of Jurecki and McGuire earlier Tuesday.
Craig had previously headed Ford’s Canada division before succeeding Dave Mondragon in the U.S. sales role in November 2016. She was named one of Automotive News’ 100 Leading Women in the North American Auto Industry in 2015.
FordDirect, a joint venture between Ford Motor Co. and its dealers to help stores with digital marketing,
“The board is confident that (Craig’s) experience in the field, leadership and strong dealer relationships will help FordDirect continue the digital transformation to meet our mission of helping Ford and Lincoln dealers provide industry-leading sales and service to our customers,” said Bill Keith, FordDirect’s chairman.