Georgian College in Barrie, Ont., has received a $1 million investment from the Automotive Business School of Canada Board of Directors to build a state-of-the-art facility to develop and make ideas a realtiy, test concepts and showcase promising change-making research.
The money will be invested over the next four years.
The investment will be used to equip the third floor of the Advanced Technology, Innovation and Research Centre (ATIRC) to create a place where students can connect with industry leaders through networking, projects and events.
A key feature of the space will be a 7.3-metre (24-foot) digital wall that will allow the ABSC and others to stream in industry speakers and thought leaders from all over the world.
The ATIRC will also be home to new engineering and environmental sustainability degree-diploma programs in partnership with Lakehead University in Orillia, Ont.
“The ABSC Board chose to invest in the Advanced Technology, Innovation and Research Centre (ATIRC) mainly because we fully support Georgian’s determination to advance research and innovation activity in central Ontario,” said Canadian Automobile Dealers Association President John White, who is a member of the ABSC board.
“It’s no secret that the automotive industry is fuelled by an accelerated need to innovate to be competitive, environmentally responsible and address changing customer demand,” White said in a statement. “The facility, once complete, will provide students with opportunities to learn about cutting-edge technologies and apply the skills that are needed to be leaders of the future automotive workforce.”
ABSC Executive Director Jason Dale added the new building will present an opportunity for ABSC students to collaborate with other students in areas such as engineering and technology, giving them what he called “an interdisciplinary experience,”
“Mechanical engineering technology students can ask automotive management students for assistance costing a product they want to manufacture or students taking automotive technology can consult with classmates in the environmental sustainable technologies course about emerging scientific data,” Dale said in a statement. “There would even be an opportunity for students from the automotive sales and customer relationship management course to work with their peers in the power quality and distribution course on how to best manage electric vehicle charging patterns to optimize electricity use.”