ATLANTA -- General Motors, aiming for more gains in the booming American market for utility vehicles, is resurrecting the venerable Chevrolet Blazer nameplate as a tech-savvy, yet sporty, crossover.
The new midsize Blazer, which GM last produced in 2005 as a body-on-frame SUV, will slot between Chevrolet's compact Equinox and large Traverse crossovers -- both of which were redesigned for 2018 and helped GM post record U.S. crossover sales last year.
"The introduction of the all-new Blazer builds on that momentum and further strengthens the most comprehensive lineup of crossovers and SUVs on the market today," Alan Batey, president of GM North America and head of Chevrolet's global business, said in a statement.
Canadian and U.S. consumers are migrating from cars to crossovers, and Chevrolet hopes to capture more of those buyers by offering another utility in a key segment dominated by the Honda Pilot, Ford Edge, Nissan Murano, Hyundai Santa Fe and Subaru Outback.
From 2013 to 2017, U.S. sales of midsize crossovers increased 24 per cent, according to the Automotive News Data Center. The segment has expanded 4.4 per cent through the first five months of 2018.