Ford Canada’s new midsize pickup, the 2019 Ranger with standard four-wheel drive, will go on sale with a base price of $32,769, in the same range as a comparable Chevrolet Colorado, one of its closest rivals.
The base-model Ranger will be a 4x4 XL SuperCab, equipped with a 2.3-litre, four-cylinder EcoBoost engine and 10-speed transmission, Ford said in a statement Wednesday. Other trim levels and their prices haven’t been announced. Ford Canada says there will not be a two-wheel drive version of the vehicle.
The Ranger’s starting price, including delivery, is higher than those of the 2018-model-year Colorado ($24,605) and sibling GMC Canyon ($25,207), according to the manufacturers’ suggested retail prices and freight charges listed on their respective websites. However, those trucks at those prices are two-wheel-drive versions.
The lowest-cost 4x4 version of the Colorado is $32,505. The Canyon starts at $35,111, freight included.
The Toyota Tacoma base model — a two-wheel-drive version — starts at $33,340, including delivery. The cheapest 4x4 starts at $38,805.
“We’re focusing on what Canadian customers are looking for from their midsize pickup and are excited to bring Ranger back to Canada in early 2019,” Ford Canada spokesman Matthew Drennan-Scace said in an email.
Tacoma led Canada in midsize truck sales through October, with 11,866 sold, according to the Automotive News Data Center in Detroit. The Colorado followed at 8,339 units while the Canyon sold 5,967. The Nissan Frontier rounded out the segment with 3,455 trucks sold.
The Canadian pricing is similar to that of the United States, where the revived Ranger will start at US$25,895, including shipping, and will top out at more than $40,000. That's about the same as the segment-leading Toyota Tacoma, which starts at US$25,400 for 2018 models, but more than the Chevrolet Colorado and GMC Canyon. Pricing on the 2019 Colorado starts at US$21,495, while the 2019 Canyon begins at US$23,095.
The Ranger was discontinued in North America in 2011 but has continued to sell in a number of overseas markets. The latest North American version is being built at Ford's Michigan Assembly Plant outside Detroit.
Ford says the Ranger's turbocharged four-cylinder engine will be able to tow and haul more than the V-6 gasoline offerings from its rivals in the midsize pickup segment when it hits dealerships next year.
The 2019 Ranger's 2.3-litre EcoBoost can haul up to 843 kilograms (1,860 pounds), tow up to 3,401 kilograms (7,500 pounds) and generate 270 hp and 310 pound-feet of torque.
On Tuesday, the automaker said it is partnering with Yakima to offer 150 parts and accessories for the vehicle, including bed racks, tow hooks, tents and paddleboard carriers. Customers in Canada and the United States can order the parts through their dealer and add the cost to their vehicle financing, Ford said. All parts come with a three-year/60,000-kilometre Ford warranty, and extended service contracts are available.
Michael Martinez of Automotive News contributed to this report.